Hiring new Mid-Level Practitioners
You may benefit from hiring a new mid-level practitioner to take advantage of your strengths.
If your practice is not profitable but very busy, hiring a new PA will often make it even less profitable - you are basically
throwing good money after the bad. The solution is usually not to hire a new PA yet, but to improve your flow first. Then - at
a later date - once you dramatically improve your flow and your profitability, you can hire a PA to see routine follow-up
Evaluating Buying New Equipment
Ideally, new equipment should only be complimenting your specialty and your competitive advantage. We will evaluate potential new
equipment purchases and give you a financial breakdown of how profitable it may be.
Buying new equipment also needs to be looked at in terms of your time and your goals. For example, there is no point building
a surgery center unless it will have a high occupancy rate (by yourself and/or other MDs).
Evaluating your Referral Strategy
We will help put together Referral Strategy that is focused on your specialty and competitive
Evaluating your Marketing and Branding
We first focus on putting together core branding messages you want to send to your patients that take advantage of your specialty
and competitive advantage. We will then work with your practice manager or marketing person to make sure that your ongoing
Marketing Strategy always reflects this focus on your specialty and competitive advantage.